P&G Increases ROI With KAM - Value Based Key Account Management Conference, 11 June 2013, London

Date: Apr-30-2013April 1st saw a major change for Big Pharma decision-making in the UK transferred to the clinical commissioning groups (CCGs).

With Pharma moving towards an account based model of selling CreateHealthcare produced a KAM success case study, which demonstrates clear ROI from P&G and Wal-Mart and key lessons for pharma.

Wal- Mart accounts for 30% of P&G's US sales. P&G's brand accounts for a sizable amount of Wal-Mart sales - each side very much needs the other. 



Key points include:
Hear how Wal Mart and P&G created partnership initiatives that created cost reduction for both sides.
How the 'inverting the pyramid' model can be used to increase
communication between experts.
Shift your KAM focus from selling in to selling out and understand how this increased sales for both parties.

Click here to read this case study: http://www.createhc.com/payer/

Value Based Key Account Management 2013

The only pharma meeting created by pharma's customer

June 11th, London

Event Objectives:
KAM Innovation - Secure internal buy-in and add value to your products through bespoke services to customers.
Increase access to customers by reacting to their needs and sending your best KAMs with the right tools.
Improve ROI with industry leading CRM; Track and support your KAMs with transparent cross team communication and a consistent message. To see the detailed agenda click here
Exclusive insights on the NHS Health and Social Care Bill: Prepare your KAMs for these pivotal dates and new payers needs.

For further information please visit: http://www.createhc.com/
Courtesy: Medical News Today Note: Any medical information available in this news section is not intended as a substitute for informed medical advice and you should not take any action before consulting with a health care professional.