Moffitt Cancer Center study aims to improve colorectal cancer screening rates among black men and women

Date: Sep-10-2013Moffitt Cancer Center is recruiting participants for a study aimed at reducing ethnic disparities in colorectal cancer screening. Colorectal cancer is the third leading cancer killer in the United States, despite its detectability and preventability. Low screening rates are a factor, especially among black men and women; a group that has the highest incidence of colorectal cancer.

To better understand colorectal cancer screening disparities, researchers are enlisting the help of 500 black men and women, ages 50 to 75, living in the Tampa Bay area (Hillsborough, Pinellas, Pasco and Polk counties). The participants will be split into two groups. Each will be given a home colorectal cancer screening kit and be sent reminder letters to use and return the kit for testing.

However, the two groups will receive different colorectal cancer educational materials. One will be provided a Moffitt-developed booklet that is culturally-targeted and features photos and graphics. The other will be given a traditional colorectal cancer brochure from the Centers for Disease Control & Prevention.

"The goal of our study is to reduce the excess burden of colorectal cancer in black men and women," said Clement K. Gwede, PhD, MPH, RN, an associate member in Moffitt's Health Outcomes and Behaviors Program. "Our hope is that the Moffitt-developed booklet is more engaging, easier-to-read, and culturally relevant and encourages more participants to use the home screening test."

Those interested in participating in this study are asked to call 813-745-6244.

Courtesy: Medical News Today Note: Any medical information available in this news section is not intended as a substitute for informed medical advice and you should not take any action before consulting with a health care professional.